|
这应该算是一个好消息罗.5 c% |% V1 W* z+ `3 d% K
0 s0 y; @" E9 x( ~. h' e6 Z
将来iPhone上的应用程序会成几何级数增长" n; G6 ]8 P/ J# r3 y; k- J
' x2 R, W8 s1 Q H( y9 c
Switched On: iPhone SDK won't chase hackers awayPosted Oct 22nd 2007 11:04PM by Ross Rubin
- B; p, s8 g, Z7 F8 V7 qFiled under: Features
3 g8 X5 b# r4 S. \& I6 k+ rEach week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment:
7 `3 j: |" ^+ M% S. c
# J f' O1 [$ n6 M( R6 J$ ~( @! E0 Q3 P. Y' D
The better part of a trade show keynote and six months of anticipation preceded the iPhone's launch, but a casual post on Apple's Web sitesignaled its relaunch as a platform supported by third-party nativeapplications. Apple's attempt to protect the security of a wirelessnetwork by encouraging Web 2.0-based applications taking advantage ofAjax technologies could not realistically mimic the capabilitiesprovided by native applications, at least without some way to provideoffline functionality using developing technologies such as GoogleGears. Furthermore, there were a host of utilities that have evolved onother smartphones (such as system-wide search or alternative inputmethods) that were beyond the scope of such an approach.8 V! V" ^8 m- H$ ^6 J" ]3 Y+ c
- y% u& G/ G7 B8 y, \So,come February, Apple will return to its PC heritage and extend itsparty to third parties. Developers get their iPhone. Users get theirapplications. And normally reticent bloggers emerge from theirkeyboards and podcasting microphones like woodland creatures after astorm, just a little more likely to share their timid opinions with theworld. Unfortunately, the rationale of all iPhone hackers cannot beswept away as easily as a fingertip switches among open Web sites inthe iPhone's Safari browser.
' f# ]6 {" K( E3 ?7 b3 QFirst is the still-remaining issue ofcarrier lock-in. While support for the iPhone in the three largestEuropean economies has reduced some of the incentive for this, thereare still scores of countries with compatible GSM carriers that do notoffer the iPhone. And indeed, in many countries with GSM networks,there are competitive carriers with which Apple has not struck a deal(such as T-Mobile in the U.S.). Exclusives are nothing new in the U.S.celluar industry and often help bring down the price of devices, butthe iPhone raised their profile particularly among a group thathistorically has had a direct and deep relationship with their hardwareprovider.
6 n0 j( ~) e/ u! D" t2 U3 ]; f# S: ~
Second is the new code-signing requirement, which iscertainly a better compromise than limiting the functionality of theiPhone, but doesn't necessarily guarantee freedom to do what a PCdeveloper would. Here, Apple has little control over the supply ofhacks, but may be able to sway demand for them depending on how willingit is to certify applications that could conceivably compete with itsor its partners' revenue streams. Examples would include voice over IPprograms such as Skype or a native version of the Amazon MP3 store.Indeed, one need not go very far down the most-wanted list of iPhoneapplications to see this conflict as native instant messaging --supported on many other smartphone platforms -- could cannibalize SMSrevenue, one of the few upsell opportunities that AT&T has at thispoint.$ X. h) ?- ~# ]# Y: y* o% f( U0 }
! g9 N1 f y u% e% m
Apple could have controlled the distribution of iPhoneapplications by using iTunes as the exclusive distribution point forloading, much as it has for games on the iPod. Code-signing has theopportunity to encourage a much richer ecosystem of applications, butwhile third-party applications may function beneath your fingers, Applecould still hold developers under its thumb. [email=fliptheswitch@gmail.com?subject=Switched%20On]Ross Rubin[/email] is director of industry analysis for consumer technology at market research and analysis firm The NPD Group,. His blog can be read at http://www.rossrubin.com/outofthebox. Views expressed in Switched On are his own. |
|