Apple is world’s #3 smartphone maker now

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Posted on 07.06.2008 at 16:55 in      Tech News by  Martin         
      Apple has staked a strong claim in the smartphonemarket. And it’s a good space to latch onto, as the worldwidesmartphone market grew more than 29 percent and the North Americansmartphone market doubled in the first quarter of 2008 compared to ayear ago, according to new research from Gartner. Apple, Cupertino,Calif., is the No. 3 vendor of smartphones, selling 1.7 million unitsworldwide to grab a 5.3 percent share of the market, Gartner said.Apple has built that share up from nothing, offering no smartphone inits portfolio until the debut of its iPhone in June, 2007. In the U.S.,Apple is the No. 2 vendor, grabbing 20 percent of the market. Still,the vendor has a ways to go if it wants to hit No. 1 worldwide. Nokia,Espoo, Finland, holds that spot, selling 14.6 million units in thefirst quarter and grabbing 45.2 percent of the market. Research inMotion, Waterloo, Ontario, sits at No. 2, selling 4.3 million units tograb 13.4 percent of the market.

Globally, buyers snapped up 32.2 million smartphones in the firstquarter, an increase of 29.3 percent compared to the first quarter of2007. In North America, unit sales more than doubled to 7.3 million.“Despite economic concerns, the smartphone market continued to expandin the United States, driven by heavy advertising and strong marketingpromotions as more devices reached mass market price points,” saidHugues De La Vergne, principal analyst for mobile terminals research atGartner, in a statement. “North American operators are giving thesedevices strong support, as they provide higher average revenue per unit(ARPU). We expect operators to continue to make these devices the focusof 2008 promotions.”
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Source: CRN

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