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7 G2 v$ x6 M' _4 [+ \全套的东东来罗
: A9 W$ {7 c# f7 J; s3 Hhttp://www.engadget.com/2008/06/09/steve-jobs-keynote-live-from-wwdc-2008/
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- ?( Y4 E5 |* z; v6 a! Z! i, NSteve Jobs keynote live from WWDC 2008by Ryan Block, posted Jun 9th 2008 at 2:51PM9 C6 c5 F5 }# ?6 R# Z
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So today's the day. We'll have all the live Jobsnote WWDC coverage as it commences -- everything's posted after the break!
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7 G( _# E- W& C. S; CNote: Updates are being posted from bottom to top (top newest). Updates are now top to bottom.
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2 G6 o3 s" }+ h0 ?1 W8:43AM PT - We're in line atthe Moscone Center (which is actually pretty spare at the moment), butit's early. The media's got a ton of MacBook Airs. Stay tuned for ourlive coverage of the event ; p7 W5 t# O7 p$ I9 F/ w3 ?
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9:16AM PT - People are really filing in. You've never heard so many people say the word "iPhone" in your life. / l1 W8 m z( C0 k
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9:37AM PT - Everybody is crowding up at the closed gates, preparing for the Running of the Media.
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9:46AM PT - We're in! Thecattle rush of the media was pretty mellow this time around. Shockinglyenough, they're playing oldies -- not the usual soundtrack of GnarlesBarkley, Coldplay, Gorillaz, etc.
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- L5 H7 S5 T1 u+ f) _5 ] 9:51AM PT - Peoplestill funneling in -- this auditorium seats thousands of people, so ittakes a little while. Say, is that Gavin Newsom? Oh, and there's AlGore. (See, right in the center there.)
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4 s# b. ?: D$ @2 W: V 10:02AM PT - Okay,weird, a bunch of attendees just stood up and started clapping -- wedon't know why, since it wasn't Jobs (or so we think).
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; q5 N m) O* e# D0 g; _2 W2 f Announcer: "Turn off all cellphones, iPhones, PDAs... our program will start in a few minutes." ! S, G3 N( y0 E" e& A8 @6 @
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10:06AM PT - Lights are coming down! Crowd beginning to roar! & [( d j+ M% G% e+ C2 ?6 }
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Music's over, and here we go... lights all the way down, Steve's on stage!
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0 u! A# d( }9 r) t" u' h Roar, applause.
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10:07AM PT - "Thankyou very much. I'm really glad to be here this morning. We've beenworking hard on some great stuff... thank you for coming to WWDC 2008.We've got a record 5,200 attendees -- we wish we could have had more,but we sold out!"
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# n! u8 W1 }% l4 P4 e r3 i "I'm sorry for all those folks that couldn't be here... we'regoing to have a great week this week. 147 sessions, 85 on the Mac, and62 on the iPhone... it's going to be packed! 169 hands-on labs, 1kApple engineers, iFund and Intel sessions. I think it's going to be oneof the best WWDCs ever."
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4 m3 e: r* b. W# s "Let's get started. As you know there are three parts to Apple --the first part is Mac, second part is our music business (iPod andiTunes), and the third part is the iPhone. I'm going to take thismorning to talk about the iPhone."
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"To help me, I'm going toask Scott Forstall and Phil Schiller to help me with parts of this.Then, after lunch, Bertrand Serlet will give you a sneak peak at thenext version of OS X called Snow Leopard." ' I( h L* @( n g" s+ j
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10:10AM PT -"Let's talk about iPhone, the place to start is our new software -- theiPhone 2.0 platform, a giant step forward from where we've been... westarted a dev program in March, which is just 95 days ago. In those 95days we've had over 250k download the free SDK. We've had over 25kpeople apply to the pay developer program... unfortunately we couldn'ttake everybody, so we admitted 4k people to the program..." : V* C9 N/ }) n6 G+ G* a. R) D
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0 k3 r3 a* F# j "iPhone 2.0 software, there are three parts: enterprise support, SDK, and new end-user features. Let me start with enterprise."
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1 T% M3 ?# W' t; A: ^, m "Exchange... as you know, we've done it... push email, calendars,contacts, auto-discovery, global address lookup, remote wipe, all thisstuff is built in. In addition we've worked with Cisco to build intheir VPN services... all sorts of security demanded by the enterprise.Everything they told us they wanted, we built it in."
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5 _# @3 S. [% U "We've had a beta going... 35% of the Fortune 500 has participatedin that beta program. The top 5 banks, top 5 securities firms, 6 or 7top airlines, 8 of 10 top pharma, and 8 of 10 top entertainmentcompanies."
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9 d/ u1 o& d7 ~- l5 c 10:13AM PT -"We've had phenomenal participation from higher education. Again,gotten fantastic feedback. We made a video of these customers, I'd loveto show it to you..." Video time! : G8 ~. e' V! T" [5 j) h* {9 `
5 J: a8 {) I4 N- O$ sGoing over some firms, testimonials style. Great if you care about the petabytes in the datacenters of Disney, we guess. ' e9 u/ s2 d" g4 b% R3 m1 @
7 a7 B! u" Q+ l* t' n9 LStill going... the Army sure does love the new iPhone software! - L0 r: L/ M5 t4 I9 Q
8 R: K2 h& t5 R7 X" a. ISteve's back on: "That gives you a sense of what we're doing in theenterprise, all this stuff built into iPhone 2.0. Next up is the SDK,to take us where we are there and to show us some really excitingstuff, I'd like to bring up Scott Forstall." Applause. ; l/ P; f9 p( ^5 ^1 w
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" K" K, i: O" @: r" V; ?1 W "With the SDK in iPhone 2.0 we're opening the same native APIs andtools we use internally... that means you as a dev can build apps forthe iPhone the same way we do. Let's start by talking about the APIs.The APIs and frameworks on the iPhone share extensively with OS X... Weuse the same kernel in the iPhone that forms the basis of OS X...almost all of them share the same source code line-for-line as OS X."He's going over the bits of Core Services: SQL lite, OpenGL ES, OpenAL. % k3 h3 ?: ?8 b) R0 p; Y* C
! r+ E2 L6 K5 T/ S2 s" K 10:20AM PT - "Wetop it all off with Cocoa Touch -- our UI object oriented framework,which makes building an app for our fullscreen touch interface anabsolute breeze. We have a great set of APIs. On top of this we have areally powerful set of tools." 1 o( [. C: y: ]* ? j6 t
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0 I' ` e( Y5 |9 G+ f1 w8 q Going over debugging and Xcode, instruments -- all the stuff from the March iPhone roadmap event.
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+ w8 m, {# g9 G; w; {" XDemo time! "I want to concentrate on how we construct a UI..." makingan app called Nearby Friends. Accesses the contacts database and CoreLocation to filter all contacts with contacts within 10mi. Building theUI with Interface Builder. Dragging and dropping interface elements. / b8 E8 A2 R- b ^2 _- H9 f
+ q, r1 g5 l( J7 LOkay, Scott, we love what you've done here, but we're yawning. Thenagain, the thousands of devs in the audience are probably stoked --those that haven't used the SDK anyway.
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The quick-built app isloaded into the simulator and running. "Now let me take it one stepfurther..." he's going to test a tethered app install.
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; w/ N: { s+ j0 W0 u( FLooks like he's done, getting a rousing round of applause. 2 P- U6 J7 P5 d0 ~5 Z
0 B4 u! m1 f& R7 C"We'vegot a great set of APIs and a really powerful set of tools. This hasbeen out about 3 months... we asked them, what do they think? Theresponse were unbelievably positive. Let me read you some of theirquotes..." ; ~# I6 o$ m$ R, o& h# s" E6 m
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10:26AM PT - Goingover quotes flacking the SDK... Disney, InfoWorld. Okay, we get it,you're preaching to the choir here! This is the Apple developerconference, after all.
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! p, X- t" n, k "Thousands of people are building apps... we were really amazedwith the quality of these apps. We've invited a number of these devs uphere today." Sega's starting out. "Sega blew us away with what theyaccomplished in just two weeks with the first cut of Super MonkeyBall..." Ethan Einhorn from Sega is taking the stage.
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"Back when we showed you SMB in March, our dev team created fourstages from scratch in just two weeks of dev time. 8 weeks later we had110 stages... they also gave us all four of the classic monkeys!"Chuckles... aww, they're playing as Baby. * C: J, Y! _$ j; e; k9 D+ F0 ?4 {
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, }% G/ l% g% O; ^ Crap, these graphics look unbelievablecompared to anything we've seen on a cellphone before. Seriously, theseare DS-quality graphics, easily.
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Forstall: next is eBay. Ken Sun's on stage.
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10:34AM PT - Demoing bidding, watching items,searching, My eBay, all the usual stuff, and bidding from the app.That's nice, but couldn't this have been done over the web?
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4 R. t- q: c7 |6 P: O- S2 GNext is Loopt, Sam Altman is going to demo. # P/ ?$ x8 s6 d/ `& h; E5 G) f
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Man, these demos are crazy boring. Throw us a bone here Apple! Loopt will be free on the App Store at launch. ! p! v: r w* q# S, e$ m u9 ?; U
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Next is TypePad, a great mobile blogging app. Michael Sippey is up. Huzzah, blogging.
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; L$ \$ M& \9 sShowing photoblogging -- they've loopedin to the camera API to take shots and fire them off to your blog.Dialogue looks more like an email than a CMS. TypePad will also beavailable free.
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2 v' u& s v5 H; c# Y10:40AM PT - Next up, the Associated Press, Benjamin Mosse is up. T. P- m3 l. k* j# }$ D
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4 {4 h" N2 E. K- i UShowing photography and video from their news network. Not bad! "Weencourage you to get involved with the news you see -- you can sendnews to us immediately from your iPhone." 7 T( m; m# u( `( f
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Next is long time Mac game developerPangea Software... two games to be demoed by Brian Greenstone. Man,please let this string of demos end!
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Showing Enigmo -- looks pretty hot, water droplets doingpolygon-accurate collision tests per second. Next is Cro-Mag Rally,nine tracks, ten cars. Porting both games took "three days to get eachgame up and running -- totally playable."
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$ Y0 l; i& Y! I$ l10:46AM PT - Forstall back, and another developer demo. Ugh. * u, m, W: O+ I" l$ C# d
$ r; C- s0 @" ~3 UMark Terry from Moo Cow Music, it's called Band, a collection of virtual instruments for creating music from scratch. , b' V. ^& T) H( L( q5 Y2 f2 J
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7 }3 A( l/ O1 h4 t: u0 d& k8 }8 L0 @Hmm, not too shabby -- showing a piano, and what do you know, it'sbetter than the multi-touch piano they showed at D with Windows 7. Theyplayed a riff from Lennon's "Imagine."
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0 C8 A$ e; |, qThe blues simulator just got huge applause!
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1 i- ~" U$ u6 n4 d" f- O It'll be out inthe App Store "in a few weeks' time." Forstall's back. Next, MLB.com,baseball fans will "love this application." Jeremy Schoenherr is up todemo it. 3 T7 k4 a* g* B @4 |2 O
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; T9 Q1 K7 Q Z. qShowing latest scores, real-time video highlights from every game!
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+ g; a9 U \4 H% S5 p10:52AM PT - Next: Modality, showing a medical learning app. Great.
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Wow,we heard Apple's stock is down almost $5 since this keynote started.Maybe they should just demo their top three and keep going. 1 F) x) `9 v" I9 s2 M C2 T
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ANOTHER medical app. This one by MIMvista. Someone, wake us when Steve's back.
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"And our LAST app [emphasis ours] comes fromDigital Legends Entertainment... they only started two weeks ago."Let's see this fancy game, shall we?/ n( l1 q, T- v! N
, y# s9 W$ l+ A 10:59AM PT - Looks a little like God of War, graphicssomewhere between DS and PSP. Pretty friggin' impressive. N-GAGE hasbeen after games that look this good for years. Will be ready bySeptember. - j: Y; z0 u i; Y
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Forstall's back:"That was all running on an iPhone! And they had two weeks. One of themost fun parts about building a platform like iPhone 2.0 is seeing theinnovation that comes from our developers." Applause for the devs! : J0 e1 x: \) R) h2 ]
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. a7 f9 \( K! `* E- @4 y- J# j"There has been one feature request that doesn't currently exist...it's mainly come from clients like IM, where by their very nature theywant to get a notification even if the user isn't running the app. Weabsolutely want to solve this problem, the question is how?"
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"The wrong solution is to enable background processes... to allowan app to continue to run even after their user thinks they quit it."Windows Mobile, we're looking at you. Why's it bad? "First, batterylife, it drains power. Second, performance, it sucks up cycles andmakes other things feel sluggish." Uh oh, he's showing the WinMo taskmanager. 2 G3 F2 i" s- ], z* q, x
9 Z9 T, j8 z4 Z. W" q1 Y" d"This is nuts." Huge applause for that one. - d: t, v" _) U! F$ ~4 j, `
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"We've come up with a far better solution -- a push notification service Apple will provide to all developers. * X, y" v/ x j8 [
/ R* T* y6 U! Z$ x+ Q+ O* {2 B4 w( f/ }11:04AM PT -Apple will maintain a persistent IP connection to the phone, where a3rd party server can ping Apple's notification service to your device.It can push badges, sounds, and custom textual alerts (like how SMSoverlays look).
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"The great thing about this: it scales... it's aunified push notification service for all devs. It preserves batterylife and maintains performance. And it all works over the air -- WiFiand cellular. Available in September, but next month we'll be seedingto devs. This has been an update of the SDK, thank you!" / Y: Z- G* v8 e4 `
" _: u/ Z) }& Q% s9 I8 pForstall's off, Steve's back! A: J# c" M" O( [! {5 m% B
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"Isn'tthat fantastic? This is going to be great. In addition... we've got afew new features. The first one: contact search. Type in a few chars,instantly find who you're looking for. Second? Full iWork documentsupport -- Pages, Numbers, and of course, Keynote. Great way to look atyour iWork docs on the go. And we've completed MS Office support: Word,Excel, and now PowerPoint, too." ( E0 `% B$ l" U4 q0 y$ ?
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11:07AM PT - "It's super easy to download thesedocs and look at them on your iPhone. We've also added bulk delete andmove, it's rather handy. And the ability to save images you might getin an email, tap on them and save them to your library. The calc has ascientific mode... we've added parental controls. Teenagers might notlike this, but that's the way it has to be." All the stuff we saw acouple months back.
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"Really importantly, we've added many many languages, some of theones we're most excited about: two forms of entry for Japanese, twoforms of entry for Chinese (simplified and traditional), includingcharacter drawing / recognition." Eat up Martha.
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8 k; a0 a/ ~2 g+ W"This is pretty cool. It's one of the great advantages of not having plastic keys for your keyboard!" Big applause.
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"We think the iPhone 2.0 software will be phenomenal and raise use to a whole new level. We'll release it in early July."
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( V$ H- `# \$ V+ {"It will be a free software update for all iPhone owners, and the price is down to $9.95 for iPod touch owners." Meh applause. 1 g8 v" i, z- N, ]9 S% O( E
) [) u6 y5 a7 p"Ofcourse, we'll have all these great apps, but how will we distributethem? The App Store... it's a way for devs to reach every single user.Users can pick their apps and wirelessly download them right to theirphone." ( n3 y0 _ L0 i6 S9 x
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+ P- F" ]1 R5 w1 U& s3 i9 R"And for those apps you bought, when there's an update you candownload that update wirelessly as well. Devs set the price of theapps, keep 70% of the revenues, we don't charge them any fees -- weFairPlay their apps so they're secure, and if they want to give themaway for free, there's no charge whatsoever."
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11:11AM PT - "Now, we've enlarged the scope of theApp Store from the 22 countries it was going to be in -- it's going tobe in 62 countries, so almost anywhere in the world where there's aniPhone. If your app is 10MB or less, they can download it over cell,WiFi, or iTunes -- if it's over 10MB they can get it on WiFi or iTunes.So that's the App Store. We think there's never been anything like it." ! O% T# ^( j/ f2 P
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"Wegot some other feedback that enterprises want another way to distributeapps -- they want to distro them for themselves, so we're addingenterprise app distribution." Enterprises authorize iPhones, and thencreate and distribute apps on their intranet that can only run on thosephones. Users sync their custom apps through iTunes. Yes, iTunes isapparently the new enterprise tool.
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, B9 ?( q; E- u* T) O+ W"But we're adding a third way -- we call it ad hoc."
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"Imagine you're a professor teaching a class on how to write iPhoneapps! You want people to mail apps around... you can get certified andregister up to 100 iPhones, apps can be circulated and posted for up to100 iPhones. We think we've got a great story now." Applause. 5 N. S7 }1 Q0 G- c: z: {
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"Now, we've got something entirely new."
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"We're very very excited about this. It's called MobileMe." # N$ y' b; s7 z. S0 U7 k' C
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Phil Schiller's up! Demo time. ' B3 y! M- L0 E* v
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"Good morning, I'm really excited to tell you about this brand newservice... so what's the idea? It's like having Exchange -- for therest of us." ; b$ s0 T9 b- H* L; U M) U9 |' U
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Ouch, Schiller just called ActiveSync "ActiveStink" -- the mockery! Guffawing from the crowd. - a5 I/ s" Y* d/ b9 N. E
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. n! _ @2 Q J( ?4 SPush email, contacts, and calendars... everything is up to date wherever you are. 9 M" T; L) g7 z. k7 Q& L
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"MobileMe stores your info up in the cloud so you can get to itanywhere using any of your devices -- Mac, PC, iPhone -- it will pushinformation up and down to keep everything up to date all the time."
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0 J3 n! O( c1 [9 s% P3 f" \4 H) GExampleof email -- gets pushed down to all devices. Change a contact? Getspushed up to MobileMe, down to all other device. "The best part ofthis, it works over the air. Everything is up to date."
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11:16AM PT - "Itworks with the native apps on my Mac or PC -- it works with Mail.app,iCal, Address Book... as well as Outlook. You'd expect that it wouldwork with those native apps." 7 A6 P) o& s2 S( b4 Y' T, u& O2 ~
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"What's really going to surprise people, we've built an incredible suite of web 2.0 apps using Ajax." + E+ m# n9 Q7 C% {& H! s4 |1 _9 D
4 Q9 V; y- F& d"Goto any browser, type me.com. Simple, easy to remember. Log in... youget an incredibly rich email client. It feels like a desktop app."
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Mail, contacts, calendar -- all this stuff looks exactly like Apple's native apps. This is pretty nice. 0 I l* {" Y$ ]) I
% C% i6 ?' c& D"It's a breakthrough web 2.0 app interface." Demoing the site. ! {7 T% ^ D7 q( ~$ w5 y7 q
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"I can run this on a Mac or PC -- you might guess which my favoriteis. I'm going to launch my favorite browser -- which happens to beSafari. Just log right in." Looks pretty solid, almost identical to thedesktop apps. % T R$ M' R3 q1 i2 g
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Quick reply mail feature -- really fast way to send an inlinereply. Contacts search with real-time text entry filter. Calendar, youknow... it's a calendar.
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11:22AM PT - Photos:photo skimming works, resizing thumbs -- it looks exactly like desktopiPhoto. Wonder how much of this is Flash. iDisk is supported as well --looks like .Mac might be going bye-bye. - r1 |8 f8 f4 l
& G/ t0 L% Y6 Q% G, sLog-off is power-on/off icon. Demo ofOTA interaction... email gets pushed to the device. Email takes Phil toGmaps, where he saves a restaurant as a new contact. He goes back tothe computer -- what should happen to be there but the email that waspushed to the phone, including the state (read or unread). And there'sthe restaurant contact card.
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3 Z8 e) p* H+ [; }: i- KShowing calendar push -- demoing the amount of time it takes tomake changes to calendar events over the air from PC to iPhone. 12seconds, by our count.
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Send to MobileMe option from photo. Send to the library of yourchoosing in the cloud. More applause. "So that's MobileMe, anincredible new experience for all your information. It's like havingExchange for the rest of us. Push email, contacts, calendars -- workswith native apps on the Mac and PC. And most exciting are theseincredible new web apps. The perfect companion." . d" s3 j0 ^$ M" ]' p
( V; ^3 I- W. {/ F"It's available for $99 per year -- 20GB of storage."
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z7 S7 o6 S1 [" P" ["We'regoing to create a free 60 day trial, available along with iPhone 2.0.You might be asking what about .Mac? MobileMe replaces .Mac." : ?7 I4 p: l2 j2 S
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".Mac users can continue to use service, but they'll be automatically upgraded to MobileMe. So that's MobileMe." . a9 x a# B/ f
& }& y: A) K( @4 ^Steve! "Isn't that great? We've been working on that for a while. I think we finally got it right." % S& v5 M/ @, E" `" o' T6 g
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"Now I'd like to talk about something near and dear to my heart.That's the iPhone. In a few weeks it's going to be the iPhone's firstbirthday. An amazing intro -- certainly the most amazing we've everhad."
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"And iPhone has had tremendous criticalacclaim -- best invention of the year -- it's the widely believed thatthis it the phone that's changed phones forever." Applause./ T: N Z+ b4 G! t! e) K
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8 P* g7 {1 P c9 I+ t"That's all great, but the thing that makes us the happiest is thatusers love the iPhone. 90% customer satisfaction -- that's off thecharts. What products today have that? 98% are browsing -- mobilebrowsing has gone from nothing to 98% with the iPhone. 94% are usingemail, 90% are using SMS -- 80% are using 10 or more features. Youcan't even begin to figure out how to use 10 features on a normalphone!" % C7 n- _' O, M( g+ \2 Y( o( Y1 ?
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7 N) s1 b) A* V3 ~3 B" ]5 J "In that first year we sold 6m iPhones since we ran out some weeksago. We did figure out what our next challenges are... the nextmountain we have to climb to go to the next level." 7 H; J C% ]1 {1 q
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"What are these next challenges?" ; e0 j2 w7 z" ^) [, I3 z
$ r# \6 z6 l3 |& I1 [1 o"3G." Huge applause. / v: K+ [; Z5 q' ~) X
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"Second: enterprise support, third: third party apps, fourth: weneed to sell it in more countries. We've sold iPhone in six countriesso far, but believe me, they're in use ALL over the world." Hehe. "It'sclear there is a demand."
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"And last but not least -- everyone wants an iPhone, but we need to make it more affordable." Big applause.
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"Thenumber one reason people didn't buy iPhones is because they just can'tafford it (56%). So as we arrive at iPhone's 1st birthday -- we'regoing to take it to the next level." ' v, P7 U1 m9 ?" p/ _. Y0 i$ K
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% x3 N1 Y% v) ^$ v, j& u"Today we're introducing the iPhone 3G.
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5 h% Z' [2 [& h" A, H: wHUGE applause. ! {2 e6 h- H) x+ ?6 D
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"We'velearned so much with the first iPhone. We've taken everything we'velearned and more and created the iPhone 3G. It's beautiful. This iswhat it looks like." Black back! "Thinner at the edges. Full plasticback, it's really nice." ; S+ B2 T0 W+ A. X
2 f9 s! z, D/ }% p" X1 E"Solid metal buttons, the same gorgeous3.5-inch display, camera, flush headphone jack, improved audio -- it'sreally, really great... and it feels even better in your hand, if youcan believe it." 1 R# x% D. v# I3 y+ H; N1 T9 Y) K
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"How does the iPhone 3G tackle these things?Let's take a look at 3G. Why do you want 3G? Faster data downloads,right? There's nowhere that you want it more than the browser anddownloading email. First, the browser..." ( v0 [* F: g; U
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Showing EDGE vs. 3G -- let's see how we do. 3G version takes 21s toload... but we're still waiting on the EDGE, which is PAINFULLY slow. ' a3 A6 g4 o5 ~ g0 Q0 R3 b s
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' [( j% n6 K6 j5 M2 x q/ iStill waiting to load... people are murmuring. Duh, Steve, we'vebeen saying this since the beginning. People are whistling now. 59s onEDGE. Steve: "Slow." 1 D8 K* h# W1 K8 H
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"It's even more remarkable when youlook at this next to WiFi -- you can see 3G speeds are actuallyapproaching WiFi. It's amazing, zippy -- 17s." % b* O# w y/ r. u
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, E+ x5 Y! Y1 b4 ^: }/ X"We took two other 3G phones -- the iPhone 3G is 36% faster thanthe Nokia N95 and Treo 750 -- and look at the result you get, by theway! Full page on the iPhone, and quite a bit less on the otherphones." Big applause. : F% c$ R# T3 V5 C" U
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Email attachment download demo. 5s over 3G, 18s over EDGE. . N" o2 ?1 j' `3 |2 K; @
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"Ifwe compare this to WiFi, we'll see 3G approaches WiFi speeds. We'realso really proud that we're doing this with great battery life --standby time is 300 hours."
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"2G talk time is up from 8 hours to10 hours. 3G talk time... other phones have 3 - 3.5 hours, we'vemanaged 5 hours of 3G talk time, which is an industry-leading amount oftime."
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- U. p8 W" H. g9 q6 R9 e, G" F"Browsing, 5-6 hours of high speed browsing. Video - 7 hours, audio - 24 hours." Big applause. Dizamn.* ^1 d" t3 P1 S0 Z f/ i' B" S
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11:38AM PT - "Sogreat performance, great battery life. Now, one other thing thatbenefits from fast data is GPS -- we've built that into GPS." The crowdroars.9 r6 j+ G' d0 s/ r- i% u; I
" P! X( i" ]- o3 {; r"Location services is going to be a really big deal onthe iPhone -- you saw a bit of that here today, it's going to explode.We get location from cell towers, from WiFi, and now we get it fromGPS." So that's A-GPS, alright. "We can actually do tracking."0 K& o! Q2 `- o5 f2 Z/ N
& n8 p+ v n* p3 v, dShowing a tracking ping moving across the map -- crap, that's hot.
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Zig-zagging down Lombard street. "So! Built in GPS, and much, muchfaster data. We think we can check off 3G and add built-in GPS toboot." Big applause.
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"Enterprise support: as we explained earlier, full Exchangesupport. All secure VPN, everything everyone's asked for is built-in.We're on exactly the right track, we can now check off enterprisesupport. Third party apps -- the SDK, you saw the great apps, and we'vegot the best way to distribute them."7 Q! a$ g: W4 K( B9 [' S
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"We think we can checkoff third party apps. We distribute iPhones in six countries -- we setourselves the goal of 12 countries for the iPhone 3G, and the stretchgoal of 25 countries... Here we go..."
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+ C& T! {) }; }( \, S0 CShowing all the countries played to the tune of Small World -- mostof South America... Norway, Sweden, Finland, Estonia, Latvia,Lithuania, Denmark, Netherlands, Belgium, Poland, Czech, Switzerland,Portugal, Spain, Italy, Malta, Croatia, Slovakia, Hungary, Romania,Greece, Turkey, Jordan, Egypt, Niger, Mali, Senegal, Guinea, IvoryCoast, Cameroon, Kenya, Botswana, South Africa... man, way too manycountries!) M% u7 f, [, r) X/ L
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Huge, huge applause. People are on the edges of their seats. "We'llbe rolling it out in 70 countries in the next several months. Next timeyou're in Malta and you need an iPhone 3G, it'll be there for ya."Don't worry people, we'll have maps of these countries!
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"Thesedeals are all signed, sealed, and delivered. Our stretch goal was 25countries -- we'll be in 70 countries this year, we think we can checkoff more countries." Applause. "Which brings us to: more affordable."
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g: ^& i5 u k, d+ i" Z"iPhonestarted off at $599 for an 8GB device, which now sells for $399 -- wewant to make it even more affordable. I'm happy to tell you the 8GBmodel will sell for $199."( D6 O! S0 u2 J6 K% S- E4 K
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"We think the iPhone 3G will be affordable to almost everyone. 16GB model for $299 -- for that model we have a white one."
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% v" w% Q8 i( y( F" `( H" w"The big news, is $399 to $199 -- we think we can check off more affordable."' z& v. }6 M3 ^) }) z" N
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! U& I, h6 K7 B3 A) }"70 countries this year. We're going to start with 22 of thebiggest, rolling out the iPhone 3G at the same time in all of thesecountries. July 11."8 `' l9 H9 ]# a( }( f
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"The price is a maximum of $199 all aroundthe world -- we're really, really excited about the new iPhone 3G. Andas you might expect, we have a new ad! I'd love to show it to you."Lights are down... spy theme.
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Secret Apple vault -- finally we get to see what it looks like!
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9 c- e+ s% U1 K' s- tTagline: "Finally, the first phone to beat the iPhone. Introducing the NEWiPhone 3G." Steve's rolling the commercial a second time!
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11:47AM PT - Big applause, even the second time."Just like the first iPhone, this new iPhone 3G is one of the mostamazing products I've ever had the privilege to be associated with."He's calling all the teams to stand up, giving 'em a round of applause.) c F9 _4 i( M# S
* i. Z0 w& B3 k) G# k% z9 g- b- L"Youknow, we've got such incredibly talented people at Apple -- they puttheir hearts and souls into this product. I hope you can feel it. ...and that's just the start. WWDC 2008: I think it's going to be our bestso far."- q+ I% U( f# O
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"Take advantage of everything you can learn here and gomake some great products. Thank you very much, I'll see you this week!"The lights are up, and now they're all shuffling out.7 V* Y) N6 F/ \3 R& L8 r$ N
3 A7 w2 W+ O9 q7 h" I' z6 g) [Thanks to everyone from team Engadget, team Blogsmith, and netops for keeping this thing chugging. We're out! |
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